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Thread: Micromax is now Number 1 Smartphone vendor in India, beating Samsung

  1. #1
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    Jul 2014

    Micromax is now Number 1 Smartphone vendor in India, beating Samsung

    Micromax is the successful brand in India for its smartphones and feature phones. In Q2, 2014 Micromax have reached to the no. 1 position in Handset Shipment Shares by beating Samsung which was on first previously. CounterPoint Research made the report and by those reports we got the actual point of smartphones shares growing or dying in India. Micromax has become one of the best leading vendors in India which is based on the shipments.

    Karbonn is also trying to come up with its sale and shipments shares. Still Karbonn have to go through Samsung and Nokia but atleast it reached here. Samsung is first in India for its smartphone shipments share where Micromax came second and the rest of the spot is consumed and followed by Karbonn, Motorola and Nokia.

    In Indian Handsets Shipments share, Micromax left Samsung behind with 2% shares by claiming first position at 16.6% market out of total 100% market and Samsung made it to second in Q2, 2014 with 14.4% shares. And the rest followed the lead with Nokia on third and Karbonn then Lava. Still there is not a big difference with Nokia and Karbonn; Karbonn can lead with only 1.3% shares more to beat Nokia in Handset Shipments shares.

  2. #2
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    Re: Micromax is now Number 1 Smartphone vendor in India, beating Samsung

    In India Smartphone Shipments Shares, Samsung leads with 6.4% more than the Micromax and staying at 25.3% and for Micromax which you can deduct 6.4% you'll get 19.1%. Karbonn is way too far then Micromax in Smartphone shipments shares at 5.9% then the Motorola and Nokia follows the lead. Here Motorola eats up Nokia with its only three new smartphones viz Moto X, Moto G, and Moto E. The competition is very stiff and uneasy for any manufacturer to stay on lead. Micromax, Karbonn, Motorola, Lava, Nokia are all trying to go through this tough period of competition.

    Talking about Micromax again, It took 10th pace in Global handset shipments share for the first time (which is a real deal for an Indian Brand), Micromax also became the leading feature phone supplier by beating Nokia on this. Micromax has dealt with lot of changes and market strategy which gave him this spot of Excellency. Micromax stands for 2.3% global market share in shipments.

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