I don't know if this is correct section to post this query. Forgive me if wrong.

Well, we all know about EMI schemes while shopping online from e-commerce websites like Flipkart, Amazon, Ebay, etc. Usually the total product amount is divided into easy installments with Interest, processing fee, etc. But i dont understand what is No Cost EMI ? Whenever i hear about No Cost EMI, the name Flipkart comes default with the same? So, what is it? What new thing FLipkart has brought in EMIs? Can anyone please explain me the same?